Coppell, Linden

Linden Coppell has more than 20 years of senior experience in sustainability and environmental protection within the travel industry. She joined MSC Cruises at its Geneva-headquarters in 2018, establishing the MSC Cruises’ Sustainable Advisory Board, led by Executive Chairman Pierfrancesco Vago, that approves actions throughout the company to meet its corporate sustainability goals and ensure sustainability is embedded across all business functions. With the aim of becoming a net zero emissions organisation by 2050, Linden is responsible for tracking and reporting on the company’s decarbonisation strategy and she also has the same responsibility for sister company Explora Journeys, the luxury travel brand of MSC Group. Linden manages the publication of MSC Cruises’ annual Sustainability Report and represents the company on several external programmes and initiatives, including the Sustainability Taskforce of the World Travel & Tourism Council (WTTC) and the Sustainability Committee of the Association of British Travel Agents (ABTA). She is a regular panellist and presenter at maritime events around the world and on behalf of MSC Cruises Linden received the ‘Sustainability Initiative of the Year - 2023’ accolade at the Seatrade Cruise Awards for the world’s first net zero emissions cruise operated by the ship MSC Euribia. Linden joined MSC Cruises after 10 years at the UAE’s national airline Etihad Airways where she was Head of Sustainability. Previously she was Manager Environmental Affairs at Hong Kong-based airline Cathay Pacific for six years. Prior to that Linden had been a sustainability and environmental protection consultant for national governments and private companies in Southeast Asia.